Comments on: It is NOT personal branding – it’s Just living your life online.

By: Confessions (strategies) of a branded journalist (or a journalist with a reputation, if you prefer) « The Buttry Diary

Tue, 28 Jun 2011 13:04:21 +0000

[...] David Cohn, who has one of the strongest brands of any young journalist, says that branding simply means living parts of your life online. [...]

By: Nicole Norfleet » Blog Archive Personal branding – What’s the difference between self-promotion and a fake persona? – Nicole Norfleet

Sun, 18 Oct 2009 16:55:25 +0000

[...] It seemed like a wise step since I am graduating in December. However, DigiDave (David Cohn) brought up an interesting point in his blog about making sure to be authentic when you are creating a personal brand. Is it phony for students [...]

By: Teaching Online Journalism » Journalists must build a personal brand: 10 tips

Mon, 10 Aug 2009 15:45:02 +0000

[...] journalism jobs adviser. DigiDave (Dave Cohn) is a living example of this — and naturally, he has written a blog post about the topic. Ryan Sholin cautions us to be authentic in this pursuit — an honest brand is [...]

By: Andromeda Edison

Andromeda Edison — Thu, 14 May 2009 18:57:39 +0000

People need to realize that we are all living online now anyway. Even if you aren’t on Facebook, your friends are and they might take a pictures of you that goes up there. An ex-lover rants about you on their blog, if you aren’t living online you never know that your reputation is being harmed. We need to be here in order t keep it under control.

By: Tweeting About Being Fired From the New Yorker; Why Journalists Should Take Charge of Their Personal Brand | Personal Branding Blog - Dan Schawbel

Thu, 14 May 2009 18:16:43 +0000

[...] has a good post describing this phenomenon, in which he encourages journalists to “live parts of your life [...]

By: News Organizations Need to Rock Out… « DigiDave - Journalism is a Process, Not a Product

Mon, 27 Apr 2009 08:17:40 +0000

[...] Also see: “It’s not personal branding, it’s just living your life online.” [...]

By: What personal branding should mean to you « The Official Blog of the San Antonio Media/PR/Business Tweetup

Thu, 23 Apr 2009 15:51:18 +0000

[...] that), I’m used to living my life online, which is what David Cohn (he of Spot.us fame) suggests journos do to establish their identity. Personal branding doesn’t mean slapping a logo on yourself. It just means being exactly who you [...]

By: Wrapping Your Head Around Social Media « Breanna Gaddie | Photojournalist

Fri, 10 Apr 2009 03:12:58 +0000

[...] Online Journalism lesson 1: Using RSS and social media for newsgathering David Cohn (DigiDave): It is NOT personal branding – it’s Just living your life online Suzanne Yada: Resolutions for journalism students, part II: Network like mad Mindy McAdams: Social [...]

By: digidave

digidave — Mon, 23 Mar 2009 18:41:30 +0000

Comments left out from Digidave's old typepad migration

* Dave Earley

I hadn't really noticed the five Daves before. Very nice. I didn't tackle the "personal branding" issue too much, but just put up a post linking the "individual journalist" to Clay Shirky's "Unthinkable" post the other day.

Definitely more thought has to go into the issue, but excellent post, and exactly what a lot of journalists are scared of doing - living their lives online.

And maybe in MSM there's just a bit too much dwelling on the perceived awesomeness of Rex Manning Day.

I'll collect my 10 Journo-points on my way out ;) Ah, missed the "intensedebate" comments below. Damn.

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Kristine

Great post. Totally agree that brand is too static, too inflexible. I prefer to talk about building online identity rather than brand. An online identity is genuine because it is me, more flexible than brand as people grow, change have ups and downs, for brands such natural parts of life are much harder. I can build an online identity on projecting who I want to be as well of course, useful for journalism students, but then I have to support it by consistent behaviour for it to be cerdible.

In many ways I've "inherented" these thoughts on identity vs brand from my friend Adriana who's very passionate about this, but the more I use social media, especially for my work, I see more and more how impoartant and useful they are. A recent post of Adriana's on this: http://www.mediainfluencer.net/2009/01/brand-as-i...

As a journalist I find all the time that it's so much easier to interact with people on my blog, where I'm only representing me, than on the site of my employer(s) where I'm supposed to represent the brand with all its connotations and history

By: Mark Barwald

Mark Barwald — Tue, 17 Mar 2009 02:44:00 +0000

Digidave: Good thoughts. The internet still instills enough angst (like a live tv camera in your living room) to make us say/present things that are not really reflective of our actual person. The more it becomes a real-time conversation (like what Twitter is doing), the quicker and more obviously we can recoil from posers: defriending, unfollowing, disengaging. (the stoner guy is Marc. I love that movie)