Checking in on Technorati today, I couldn’t help but notice the new design.
It’s actually very similar to Wired.com’s new design: Big, and bold — if the news is big, they play it big.
Wired’s new design was spearheaded by Razorfish, I wonder if they were employed by Technorati as well — I know they tend to get all the big clients.
Aside from the big layout (which is actually a design faupau considering not everyone has a very wide screen), at the top are a scrolling headlines, which are actually popular or incoming tags. Interesting no?
Technorati in this sense is positioning itself less as a search tool and more as a news source.
Not a bad idea. Most people agree that Technorati is still better than Google Blog Search, but considering the resources Google has, that might not last forever.
Steve Rubel has said "Blog Search is Dead and Google Killed It"
My big quip with Technocrati making this shift is that — traditionally Technorati has been a source to find new blogs and information. The biggest value of the blogosphere is it’s ability to level the media playing field. People can get exposed to new blogs, ideas, networks and organize themselves accordingly.
With the search function played down (only a bit) and the popular links to videos, blogs and music getting a bigger play on the site — how much does this water down that effect?
My guess is very little at this point in time. But the new design feels like a step in this direction. If Technorati wants to stay as a search tool — it should keep a simple, played-down design (not sure if you’ve noticed, but Google doesn’t have much of a design), but if it wants to move more in the direction of an aggregator of popular blog content, they are going in the right direction. The only problem then — where do I go to find new and interesting things to read and relate to?
But what do I know. I’m jsut another crazy blogger. Here’s the freak’n Techcrunch post on it which I’m sure would be easy to find on Technorati’s home page soon, as all the A-list bloggers will be. Too bad we don’t have a real unblogosphere.