Of course – that title is a bit misleading. One can argue there is no "winning" or "losing" as a beat reporter.
But I came across the following quote at Outside Innovation talking about how internet companies can be successful: "You no longer win by having the smartest engineers and scientists; you win by having the smartest customers!"
‘Outside Innovation’ sounds a lot like ‘crowdsourcing’ – but using different language. Just as the quote above is best summed up by the still brilliant phrase from Dan Gillmor "my readers know more than I do."