I am fairly new to the nonprofit world, but not to Beth Kanter. I’ve actually been reading her blog since around the time beat blogging started. I believe you could take most of her lessons, which are aimed at nonprofits, and direct them to journalists on a regular basis. The interview below, where Beth explains her “cute dog theory” was a post on beat blogging earlier in the week.
But don’t take my word for it……….
Thanks so much for the interview! I’ve linked it to the cute dog theory wiki
http://cutedogtheory.wikispaces.com
I’m still working on yours!