Today Biz Stone launched “Jelly.”
You might love it. You might hate it: “Yahoo! Answers for the bourgeoisie.”
If you watch the intro video of Jelly you’ll be introduced to Ben Finkel, CTO.
For what it’s worth – below is an interview I did with Ben in 2008 about his then startup Fluther. In the interview Ben explains that a “Fluther” is a flock of jellyfish and that the jelly was an important metaphor for the project. Fluther was a social question-and-answer site.
Fluther was acquired by Twitter in 2010. I presume this is where Biz and Ben met.
From a TechCrunch article today: ”
“We chose the jellyfish to represent our product because it has a loose network of nerves that act as a ‘brain’ similar to the way we envision loosely distributed networks of people coordinating via Jelly to help each other,” Stone notes. It’s not the first time Stone’s q&a interested have been piqued by the amorphous imagery of a jellyfish.