It’s not a problem, until it’s a problem

You have an empty canvass of a product and it’s easy to start by thinking about all the things that could go wrong. 

Trolls might show up. Things might get published prematurely. All kinds of mistakes might be made. 

Luckily – you haven’t launched anything yet. You might be able to avoid all these problems. So there is a temptation not to launch until you’ve thought through every scenario and planned contingencies. 


Just let it rip. 

The only checkmarks you need to go through are 

1. The minimal viable product: What is the CORE of what you are offering and what is the bare minimum to accomplish that.

2. Are there any show-stopping bugs. These are problems you know about that are the equivalent to a zombie apocalypse for users. If your goal is to get them to press one button and that one button doesn’t work – that’s a show-stopper.

Everything else – you’ll find out what will happen and you can react.

Rarely is there a show-stopping user-behavior. Maybe behavior that isn’t ideal, but not godzilla style attacks. 

There is an element of ‘faking it until you make it’ during any phase of a feature or product. Its initial release is sub-optimal. But it’s also to a small(er) audience.

That smaller audience is often forgiving. And even they aren’t – it probably just means they won’t come back, as opposed to all the “worst case scenarios” you started planning for.

Leave a Reply

Your email address will not be published. Required fields are marked *