Len Brody from NowPublic

Len is actually one of the few people from NowPublic I have yet to speak with. But, from this report – I like the way he thinks.

Think hyperpersonal..not hyperlocal


Among his other talents, NowPublicâ??s Len Brody has a winning way with a phrase. During our panel session in Monaco, he made the point that â??news isnâ??t moving to hyperlocal, but to hyperpersonalâ??â?¦

Itâ??s a point heâ??s made before – and not everyone agrees. To be honest, I think this is another one to file under â??itâ??s not a zero sum gameâ?? – but I really like the concept of hyperpersonal news: following the minutiae of the people and things that are nearest and dearest to you: social glue in an increasingly fragmented world.

Itâ??s one of the reasons why I think Loic Lemurâ??s Seesmic – has phenomenal potential.

I have to say, on a cultural level, it doesnâ??t feel like itâ??s leading us to a better informed democracy – more to a ever more noisy goldfish bowl.

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