Take this for what it is, me talking to my computer screen. Still – the issue of personal branding is something that I’m thinking about more and more these days. I find myself irked on a regular basis thinking that personal brands online are really the new icons of advertising.
Michael Arrington = Jolly Green Giant
GigaOm = Stay Puft Marshmellow Man
Jason Calcanis = Ronald McDonald
Pete Cashemore = Bob’s Big Boy
I am not a brand……. How can I stay that way?
More reading: MicroPerusasion: "Trust in Peers Trumps A-list"
Gary Vaynerchuck: Talking about personal branding
Personal Branding Blog
Ending the social media echo-chamber.
Advice: Work on your personal brand
I believe that’s “stay-puft” marshmallow man. 😉
(http://en.wikipedia.org/wiki/Stay_Puft_Marshmallow_Man)
… although, maybe you really do mean that Om is puffed by the state, making some kind of political jibe at Om in a clever kind of way. 😉
Nice one digi dave..personal branding is more than one’s digital world though big guy. I don’t like the phrase Personal Brand…but cannot think of any other term to describe the practive…thoughts?
Strong ideas Dave. Web celebs can get out of hand. Hopefully those of the future (us) can learn from those of the present and focus on the work, not the ego. Good stuff, my man.