A video interview with Doc Searls –
"Advertising as we know it today is terminal. Part of this vendor relationship management thing that I want to do is blow-up advertising as we know it. I want to change the game to one where the intentions of the customer are what drive the marketplace rather than effort to get the attention of the customer has been doing for the last 100 years or so."
Doc is crazy smart. His idea for VRM is WAY out there. Almost too far out. I like to think that Spot.Us is a small step towards what he envisions in his head.