The CMS of the future – its main output isn’t “articles”

I’m adjunct faculty at Poynter this year, so I’ll be writing the occasional piece for them. My first piece is about the Content Management System, the assumptions that are baked into most CMSes, and what it means to re-think those assumptions. How can a CMS work not to produce “articles” but stories that persist over time and have structure. Read more at Poynter.


You sometimes hear what we do at Circa described as “chunkifying” — taking the news and presenting it in mobile-friendly chunks. And while on the surface this observation is correct, it misses the bigger picture.

Yes, each “point” of Circa is a single unit of news — something designated as a fact, quote, statistic, event or image. We thread these points together to tell stories. The end result is succinct and allows us to track which points a reader has consumed, powering our unique “follow” feature.

But I often respond to talk of chunkifying by pointing out that what we’re really doing at Circa is adding structure to information — and it could be the most powerful thing we do. Indeed, there’s an increasing amount of discussion around “atoms” of news. But the interesting thing about those atoms of news isn’t that they’re short — that’s another surface observation. The interesting thing is how those atoms combine.

The assumed output of a reporter is the “article.” That’s what reporters are supposed to produce during their work day, and it’s the default unit by which journalists organize their data. There’s plenty of information in the text that’s produced, but how much of that information is structured? In a typical content management system (CMS) you’ll find a headline field, a main text field, information about the article’s creator, a date of its creation and maybe a field for some meta-tags — usually basic nouns — included as an afterthought, often for SEO purposes.

If I just described 90 percent of the CMSes you’ve used, read on. (Full article at Poynter).

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